It’s no secret Great American Family is looking to rival Hallmark Channel and other networks that offer family-friendly fare—especially when it comes to Christmas movies. Former Hallmark Media CEO Bill Abbott now heads up Great American Media after being ousted from his former network.

The startup launched last June after buying Great American Country and Ride TV. The two networks were rebranded as Great American Family and Great American Living, respectively. The late launch didn’t allow the network to properly promote its Christmas movies last year and many viewers didn’t even know the channel existed.

By OngkyF